About Us

 

We simplify marketing infrastructure so ambitious businesses can scale with clarity, not chaos.

Founded by Mikey White ex-Google, ex-Oracle, 15+ years building RevOps and attribution systems that actually work. Vitamin CX specialises in the unglamorous backbone: CRM architecture, marketing automation, first-party data strategy, and server-side tracking migration.

We work with B2B lead-based advertisers, scaling D2C brands, and agencies that need technical depth without the runaround. Our clients include companies like Provet, where we've rebuilt attribution foundations and lifecycle systems from the ground up.

Growth shouldn't require a PhD in MarTech. We cut through vendor noise, implement what scales, and leave you with systems you can actually operate.

Where complexity ends and clarity begins.

 

What we stand for

 
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Standards over Shortcuts:

Every implementation is built to last with clean data architecture, documented processes, systems that won't break when your team scales. We don't ship half-configured CRMs or attribution setups held together with duct tape.

If it's not something we'd run in our own stack, we won't build it in yours.
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We work with operators, not around them:

Your team knows the business. We know the infrastructure. Best outcomes happen when we're building together, not disappearing for weeks then dropping a "solution" you didn't ask for.

Transparent timelines, shared documentation, no blackbox implementations. You'll understand what we built and why.
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We adapt to what works, not what's trendy:

MarTech moves fast — new tracking methods, privacy regulations, platform deprecations. We stay ahead of breaking changes so your systems don't go dark when Google sunsets another product or a browser update kills your attribution.

Pragmatic adoption over shiny objects. If a tool solves a real problem, we'll implement it. If it's vendor hype, we'll tell you.
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Better outcomes come from working together, not in silos:

We partner with media and creative strategy specialists, collaborate with your internal teams on CRM migration, and integrate with your existing agency relationships. No turf wars, no gatekeeping knowledge.

If another provider owns part of the stack, we'll work with them. If something's outside our lane, we'll tell you who to call.

Why Partner with Vitamin CX?

We cut through MarTech noise and build infrastructure that scales. RevOps, attribution, automation - implemented properly, documented clearly, designed to last.

  • B2B advertisers, D2C brands, and agencies trust us with their foundation
  • Deep expertise in HubSpot, Google Tag Manager, server-side tracking, and first-party data
  • Privacy-compliant systems built for long-term performance, not quick fixes

Our Team

Meet the Minds Behind Our Mastery
John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.

John Smith
Director of Marketing

John is the creative powerhouse leading our marketing team. With a keen eye for market trends and a talent for innovative strategies, he has significantly elevated our brand presence. His approach blends analytical thinking with creative flair, making every campaign a success. Outside the office, John enjoys exploring the local art scene and experimenting with digital photography.